We help creators lead the conversation, not chase it.

Why I started Preempt.

“Pop culture and politics don’t mix”, except for all the times that they do. That’s where you’ll find me: in a pub beer garden, explaining to anyone who’ll listen how years of online discourse built up into one giant pile-on, or the cancellation of a creator who made the wrong joke at the wrong time.

I started my career in the charities and not-for-profit space; my goal was to uplift those whom the system may have worked against. After moving to London, I started working in diversity and inclusion, helping businesses increase their cultural consciousness, from senior leadership strategies to peer-to-peer training sessions. Working with people is where I thrive.

Preempt Consulting is where those passions, personal and professional, collide. When I spoke with creators about the pressures of being so visible in today’s social media landscape, the same themes kept coming up: how easy it is to be caught out, how fast a clip travels without its context, and the quiet fear of saying the wrong thing about something you never expected to be asked about.

“We have the tough conversations today to prevent the apologies tomorrow.”

So here we are! A consultancy specialising in supporting content creators through the online conversations, cultural undercurrents, and tripwires before they turn into cancellations.

Our team combines experience and passion, with each of us bringing unique skills and backgrounds to deliver the best outcomes for your talent.

Ready to get ahead of the conversation?